Bob’s A/C and Heat wanted to celebrate providing 50 years of service with a limited-run logo that would appear in print advertisements, marketing materials and social media campaigns.
Along with a unique 50th anniversary mark they wanted to refine their existing logo and have at the ready an organized array of industry-standard formats of their regular and anniversary marks suitable for reproduction on a wide assortment of materials – uniforms, signage, vans and business stationary to name a few.
With a friendly name and a familiar ‘face’ there wasn’t much due for updating in the mark, this project was an exercise in establishing usage guidelines, finding a typeface for their marketing materials and establishing a color palette to project a friendly and professional tone. Set up with detailed graphic standards book of do's and do not's and templates for advertising and social media marketing, Bob's is set up for success. Fifty looks good on ‘em!