Project Details

Construction was under way on the KHOU 11 Avenida Studio in early 2018. Located inside the George R. Brown Convention Center, the studio faces Avenida Houston, the plaza in front of the convention center.

KHOU wanted to build excitement around their soon-to-open downtown satellite news studio and I was tasked with creating a vibrant illustration of the studio being enjoyed by Houstonians so KHOU could share their vision of what the studio can do for the Houston community.

Also, since work was underway temporary walls were erected in the GRB to hide the construction mess, these large blank slates were turned into colorful floor-to-ceiling vinyl wraps and included a temporary logo I designed for the satellite Avenida Studio.

The video of the rendering illustraion process aired on KHOU 11 as updates on the new studios construction were reported. The vinyl wraps served as backgrounds for a few broadcasts as anticipation built for the official opening and for broadcasts featuring Avenida Houston.