There are few projects I work on that are more colorful than La Brisa materials. I’ve had the privilege to work with La Brisa Mexican Bar + Grill for several years now – they’ve added and expanded locations to include outdoor activity space and I can’t say I haven’t grown with them a little as well.
They have a growing social media presence and between locations and activations, graphics need to be flexible and adaptable to multiple screens and applications. This is a challenge all businesses face but La Brisa takes it in stride.
Branded materials promoting holidays and happenings live in many forms for La Brisa, ranging from print signage, window clings, Facebook ads and Facebook Event pages, brochures, advertisements and motion graphics. While the colors are always vibrant, the message is always clear – La Brisa is a fun, tasty choice for the whole family.
The tone of messaging is often light and cheerful – “Lets Taco’bout Love Baby!”, “You’re the queso that holds this family together” for Valentines and Mother’s Day, respectively. It’s hard not to smile while enjoying these fun materials and the bold messaging and compelling imagery have proven time and again to move signature drinks, meals and desserts.
Consistently building on what the community loves about their service and establishing a voice to reach their audience is building brand loyalty and brand loyalty means making lots more guacamole!