This invitation says a lot! This lengthy invite was used to invite guests and clients to a cookoff event at the Houston Livestock Show and Rodeo 2019. A few months after the event, July 2019 to be specific, is the 50th anniversary of the Apollo 11 moon landing. Houston First, a semi-government body tasked with advertising Houston to the masses, wanted to pair these two undeniably-Houston events – rodeo and NASA space program – into one event.
The gold and silver theme tied to the anniversary while the décor and flare are in effect to elicit the traditional Western flare of rodeo events. This look was carried into a variety of other materials for the event including cups, napkins, wayfinding as well as digitized for online registration to the event.