Client:Houston First Corportation
Category:Oversize, Print Design
An oversize wall graphic showcasing Houston First Corporation’s varying portfolio of Houston assets. Located in the Houston City Hall Annex, this installation served to inform and inspire newly elected city officials and their staff on what Houston First is/does and to share Houston First's dream of what the future Houston could be.
Houston First Corporation promotes the region as a destination for tourism and convention business, operates theaters, Hilton Americas hotel and the George R. Brown Convention Center. Being a quasi-government entity and with such a wide array of assets for the city, it’s important for newly elected officials and their staff to understand the goals and long-term vision of Houston First – That’s where this oversized wall graphic comes in.
This installation was installed in a tunnel between Houston's City Hall and Annex buildings – A frequently travelled path for city officials and their support staff. The hall was otherwise plain with little color so the oversized graphics immediately came to life on the otherwise drab walls.