Avenida Eats is a grab-and-go casual dining concept that is part of the Houston Welcome Center which opened in Summer 2019. The three-part Houston Welcome Center which includes Avenida Eats, Launch and the Houston Information Center is located inside the George R. Brown Convention Center. Avenida Eats’ name is derived from Avenida Houston, the entertainment district that envelopes the convention center and nearby park, restaurants, hotels and surrounding area.

The audience for Avenida Eats is meeting/convention attendees and nearby office employees looking for a quick, affordable, bite to eat. Avenida Eats also is open to support weekend and evening special events on Avenida Houston by also offering a selection of beer and wine options. Food offerings include barbecue, tacos, sandwiches, salads and desserts.


Brand Identity Design
Signage / Wayfinding / Environmental Design


Avenida Eats occupies it’s own distinct portion of the open floorplan format of the Houston Welcome Center so the logo and branding needed to differentiate from the other Welcome Center tenants.

Being that the audience will most often be out-of-town convention attendees who may be unfamiliar with the convention space and surrounding area, a very direct logo was determined to be the best route to communicate what the space offers — this is represented with the sandwich icon.

As an icon on a map or seen over a crowd of attendees, the logo is an quick read by busy guests navigating an unfamiliar space between meetings.

The logo was converted into a three dimensional interior sign, window vinyls, digital screens for general information and wayfinding purposes as well as appearing on plates, napkins and cutlery.