Since 2016, I’ve had the privilege of being the lead designer on Comicpalooza — Texas’ largest pop culture festival. Each year the show grows in attendance, scale and breadth. The annual Houston comic book convention started in a hotel ballroom and now consumes all 3 floors of the 1 million square foot George R. Brown Convention Center and attracts more than 50,000 visitors each year from across the United States and countries around the globe.
Comicpalooza spans a wide range of topics and fandoms from superheros to robots to cosplay to video games — this event is three days jammed-packed with activities, concerts, celebrity guests, workshops and more. This means a need for materials of all shapes, sizes and mediums. I work on the business-to-business sponsorship materials before the event, social media templates to announce event details, advertising to promote the show, signage to help visitors find their way around the convention center and many materials in between.
The first task in 2016 was to establish a consistent logo and brand experience for consumers. Each year the event gets some polish and refresh, but when fans start to see their news feed populated with “Comicpalooza Blue” and “Comicpalooza Yellow” they know its almost summertime in Houston.
From maps and kiosk displays, to stage backdrops to entire walls in the backstage celebrity greenrooms, no detail goes untouched. Each year typically requires more than 1,000 design files for advertisements, social posts, promotional items, signage and more. Every year is fun, exciting and few things are as rewarding as seeing the smile on attendees as they walk through the Comicpalooza entryways.