There are few projects I’ve worked on that are more colorful than La Brisa materials. I’ve had the privilege to work with La Brisa Mexican Bar + Grill to brand expansions to their patios and outdoor activity spaces as well as new location openings.
La Brisa has a passionate customer base that see the restaurant as a place to gather with friends and family to celebrate occasions big and small. Between locations and activations, graphics need to be flexible and adaptable to multiple screens and applications - and always vibrant and fun.
Branded materials promoting holidays and happenings live in many forms for La Brisa, ranging from print signage, window clings, Facebook ads and Facebook Event pages, brochures, advertisements and motion and web graphics. While the color palettes may change, the message is always clear – La Brisa is a fun, tasty choice for the whole family.
The tone of messaging is often light and cheerful – “Lets Taco’bout Love Baby!”, “You’re the queso that holds this family together” for Valentines and Mother’s Day respectively. It’s hard not to smile while enjoying these fun materials. The bold messaging and compelling imagery have proven time and again to move products - in this case that means signature drinks, house specialty dishes and delicious desserts.
Consistently building on what the community loves about their service and atmosphere and establishing a voice to reach their audience is building brand loyalty and brand loyalty means making lots more guacamole!